I am the product

Why does Sky One advertising grind my gears? Because it does everything it could to grind my gears.

Set start times in the middle of advert breaks – make sure I turn over for a good few minutes worth. Good damn they’re loud too (here). Next we have the baffling advert for the channel itself the only explanation for which I can see is that someone is reall proud of the logo. Now push the festive special “Fungus the Bogeyman” (which in I hated as a kid) and start the show.

Wrong again, apparently despite all the advertising revenue and my subscription charge the show requires a sponsor. It’s clearly a struggle financially to run one of the biggest channels in the UK.

Finally and most irritatingly just before each break the character from their festive special wanders onto the bottom right of the screen and sneezes their show’s name onto the screen.

There is a place for both targeted and unobtrusive non-targeted advertising. I actually appreciate adverts that are relevant to me.

I’m not Sky’s customer, the advertisers are. I am paying  to be the product!